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Research Interests My program of research focuses on assisting marketers in managing customer relationships. Substantively, my research focuses on quantifying the dynamics of consumer decision making by addressing how changes in the marketing mix (price, promotion, product characteristics) impact optimal decision making over time. Methodologically, my research focuses on developing and validating measurement tools and statistical techniques used by marketers and addresses the ubiquitous problem of missing values in marketing databases as well as new measurement tools to capture dynamic changes in customer satisfaction over time. For my dissertation research, I was a runner-up for the 2004 Fordham Dissertation Proposal award and a finalist for the 2005 Academy of Marketing Science Mary Kay Dissertation award. |
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Working Papers Lemieux, James and Robert Peterson, "The Effect of Limited Search Horizons on Consumers’ Price Search Strategy" Lemieux, James and Leigh McAlister, "Marketing Decision Quality and Profit Implications for Applying Missing Value Techniques" Choi, Boemjoon, Kissan Joseph and James Lemieux, "Profitability of Mail-in Rebate Promotion: Time Inconsistent Preferences or Price Discrimination?" Joseph, Kissan and James Lemieux, "Rebate Promotions: Design, Managerial Insights and Consumer Welfare." Lemieux, James and Leigh McAlister, "Marketing Decision Quality and Profit Implications for Applying Missing Value Techniques" |
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Works in Progress Lemieux, James and Terry Zhao, "The Impact of Matching Strategies on Donation Behavior" Lemieux, James and Koleman Strumpf, "Using Prediction Markets to Forecast Customer Satisfaction" Choi, Boemjoon, Kissan Joseph and James Lemieux, "The Impact of Product Satisfaction on Rebate Redemption" Lemieux, James and Frenkel ter Hofstede, "A Marketing Approach to Pricing Residential Real Estate" Choi, Boemjoon, Kissan Joseph and James Lemieux, "The Effect of Post-Purchase Satisfaction on Rebate Redemption" |
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Conference Presentations "The Effect of Limited Search Horizons on Consumers' Price Search Strategies",presented to the 2008 INFORMS Marketing Science Conference in Vancouver, British Columbia, Canada "The Optimal Design of Rebates",presented to the 2006 INFORMS Marketing Science Conference at the University of Pittsburgh, Pittsburgh, Pennsylvania "How the Seller’s Offer Rate Affects the Decision Process for Services under a Purchase Dealdine," presented to the 2006 Conference on Enhancing Sales Force Productivity at the University of Missouri, Columbia, Missouri "How Deadline Affect the Purchase Process for Services," presented to the 2006 Academy of Marketing Science Conference in San Antonio, Texas "A Dynamic Model of Asymmetric Price Negotiation," presented at the 2004 INFORMS Marketing Science Conference at Emory University, Atlanta, Georgia "Imputing Missing Values in Multivariate Data," presented at the 2003 INFORMS Marketing Science Conference at The University of Maryland, College Park, Maryland "Handling Missing Values in Multivariate Data," presented at 2002 INFORMS Marketing Science Conference at the University of Alberta, Edmonton, Alberta, Canada "Using Neural Networks to Impute Missing Values," presented at the 2001 INFORMS Marketing Science Conference at the University of Mains, Wiesbaden, Germany |
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| 2008 James Lemieux jlemieux@ku.edu 785.864.1849 Summerfield Hall 118g | |||