Teaching

	Teaching Interests My teaching interests are primarily in the areas of applied marketing research and customer relationship management. I teach an elective course on Customer Relationship Management (MKTG 465, MKTG 713) which is taught at both the undergraduate and graduate levels as well as a required graduate course in Marketing Research (MKT 704). An innovative aspect of my courses is in providing persistent access to lectures, homework assignments, solutions, help, exams and grades through a customized web-portal that I developed for the courses. A personalized homepages displayed updated grades, announcements, lectures and homework. Help is administered through 'virtual office hours' in a real-time chat room. An added benefit of the web-portal is the nearly 'zero ecological footprint' that my courses have made, since I, nor my students, have consumed any paper products in the administration of the courses (e.g., printing syllabi, assignments, and exams). .
	Customer Relationship Management This course introduces the theory and practical implementation of customer relationship management (CRM) strategies using marketing databases. Topics include: fundamentals of CRM strategy, customer profiling, measuring short-term customer value, lifetime value analysis, customer profitability, customer retenetion/loyalty, customer acquisition, promotion strategy, channel strategy, and campaign management. In keeping with the hands-on nature of the course, students are instructed on how to implement the CRM strategies using using various statistical modeling tools such as: regression, logit, decision tree, hazard, RFM, and LTV analysis. In addition, student are instructed on using industry standard software tools including SAS. For more information see the class portal here: Customer Relationship Management.
	Marketing Research The Marketing Research course introduces the fundamentals of marketing research. Topics include: the research question, research ethics, study design, exploratory research, descriptive research, causal research, questionnaire design and sampling, hypothesis testing, ANOVA, types and uses of marketing data, measurement, regression analysis, conjoint analysis, and multidimensional scaling. The focus of the course is on the use of these techniques to address marketing problems. In keeping with the hands-on nature of the course, students are instructed on how to implement the techniques using various industry standard software tools including SAS. For more information see the class portal here: Marketing Research.
2008 James Lemieux   jlemieux@ku.edu  785.864.1849  Summerfield Hall 118g